Have you had a conversation recently? Was it related to your business or startup?
Conversations require people the whole purpose of social media is to empower people enough to enable conversations digitally. Blogging, podcasting, vlogging, and all the various social networks are all here for one reason: to allow us to reach out and connect.
When you are building a business or brand, you are generally not doing it for yourself (unless you are). The notion is that you’re out there trying to build a relationship with an audience. If you’re in business, you’re establishing brand, or talking about a product, or pitching something in a more human, two-way method. If you’re an individual, you’re building reputation, and sharing content with like-minded individuals. In all of these cases, it’s two way, and the people on the other side want to know you respect that.
You may be asking yourself, what can I do?
Stop by other people’s sites now and again. Leave comments. You can push your occasional blog post or podcast out toward the people who spend their time with you. Go further than just a blog, Drive awareness and Build Traffic.
As a producer of a blog or podcast, or any other media, consider ways to give people something more for the attention they’re spending on you. Think of ways to make special offers for free things to acknowledge that someone’s a fan of your work, or even better, find ways to promote the people in your audience as the true stars in your social media system. Make it every bit as much about them as it is about your relationship with them.
Make Your Audience the Experts
Always seek ways to tap into your audience for their expertise. Ask them to tell you about things. Find out what they know, since you already know what you know.
That is why is is a very useful technique to end every post with a question. It is a way to prompt for engagement and interaction, but it;s also a way to learn from the demographic that spends time with me. I’ve learned that often time, my audience knows much more than me. I can start the conversation, but they always provide value as well. So ask for it. Seek information. Learn from them.
Besides, people love giving their opinions. It’s a great way to give them the chance to do so.
Have you tried this before? How did it work for you?