Does your company or service have a brand identity that is more than just a logo? While a logo is a good place to start, you should consider building your “visual position” to be something larger. Building a system for your brand allows you to meet the demands of different media, while still presenting a cohesive identity.
When people are thinking about a company’s branding, they are often times talking about these concepts:
Name – The name of the brand is the most important aspect of the brand. A good name can make a business much more attractive and approachable. A bad business name can make it impossible to gain traction, much less be able to convert your audience.
Logo – This is pretty much the entire vibe and symbol of your company. Generally speaking, most logos will be just text, just a icon, or a combination of the two.
Tagline – The tagline section really gives your business the opportunity to embed a message in the audience’s mind. Possibly a slogan? The tagline can be really useful in presenting your brand and message.
Color Palette – Your brand can benefit from a consistent and well put-together color palette. The opportunity to have a color theme can help distinguish your brand with competitors.
Typeface/Font – The font that you use as a huge influence on the overall presentation of your image/product. Color association with your brand is essential, as it establishes harmony among your type, font, and other visible elements of your brand.
Graphics Style – Your Instagram viewers, and potential clients, do an amazing job of being able to tell if your company is credible or not. The use of graphics can help your brand identity and message get across. Are you a grungy retail brand or hip coffee shop? You graphics can help answer that question for you.
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