I’ve been saying this for a long time, video content is the easiest way to market yourself and your business online. It also happens to be the most engaging and cheapest medium to advertise with on Facebook.
If you’re interested in producing video content to promote your business, you can find plenty of video production tools online for very little cost, or free. Use them to create polished video marketing campaigns or even live-streaming interactions with your followers.
Here is a list of online tools to produce video content for your viewers. There are full-featured video editors, easy-to-use video builders with professional templates, animation apps, and tools for live-streaming video. Most of these tools are free.
Online Tools to Produce Video
Facebook Live. Facebook Live is Facebook’s live-streaming tool. Use it to engage viewers in real-time. Your followers can receive notifications when you go live so they know to tune in to your broadcasts at just the right time. With creative tools like filters, make it even livelier. Price: Free.
YouTube editor. Use YouTube’s video editor to create new videos and edit clips and publish them to YouTube with one click. All of your uploads are added automatically to the video editor. Combine multiple videos, add music from a library of approved tracks, and customize clips with special tools and effects. The editor is easily located on the dashboard of YouTube Creator. Price: Free.
YouTube live streaming. Once your YouTube channel is enabled, you have three options to start a live stream. Stream Now is a quick and easy way to send content to automatically start and stop the stream for you at the right time. Events allows more control, giving backup redundancy, and letting you start and stop when you want. Mobile lets you stream from the main YouTube app. After a mobile live stream ends, an archive of the stream is saved to your channel. Live Streaming can also be access from the dashboard of YouTube Creator. Price: Free.
Adobe Spark. Spark is Adobe’s app to transform ideas into visual stories. Pick photos, add text, and apply design filters to create professional graphics. Easily combine video clips, photos, and icons into an engaging video. Add impact with text overlay. Select from a wide variety of free soundtracks, bring in your personal music, or use your own voice. Pick the visual style and theme that matches your story, mood, and message. Spark Video supports native upload to Facebook. Post videos directly to your Timeline so that they autoplay in the Facebook News Feed. Use the iOS apps to develop content on the go. Price: Free.
Facebook slideshow. Facebook slideshow ads are video-like ads that use motion, sound, and text to tell your story across devices. Slideshows load quickly so they play beautifully on any connection speed. Create a slideshow ad in minutes from desktop or mobile and use it to tell a story that develops over time. You can even create a slideshow ad out of stock images available in the ads creation process or use an existing video. Price: Free.
Loopster. Loopster is an full-featured online video editor with an easy-to-use interface. Edit your videos by rotating, cropping, splicing, zooming, and adding sound effects to either standard or high-definition videos. Add and reorder video fragments, overlay music and titles, add animated transitions, and save to any format. Loopster also offers advanced editing features such as text, bubble text, title screens, and effects. Loopster has mobile apps for iPhone, iPad, and Android, so you can edit on the fly. Record sounds and video directly from the app. Price: Plans start at $4.99 per month.
Periscope. Periscope is Twitter’s app for live streaming. Broadcast live video and interact with people through hearts and comments. Instantly share your live videos to Twitter and other social networks. Broadcast privately to specific followers or friends. Periscope Producer lets you stream high-quality broadcasts from external sources, including streaming software, hardware encoders, and professional cameras. Price: Free.
WeVideo. WeVideo is a full-featured online platform for editing video. Use text, transitions, motion effects, picture-in-picture, green screen technology, custom call-to-action, a music library, and more. Ensure your videos always look good with HD resolution. Price: Premium plans start at $4.99 per month.
StoriesAds.com. StoriesAds.com is a tool for creating compelling video content tailored for Instagram’s vertical format. StoriesAds.com provides the tools for advertisers and marketers to build vertical video assets for Instagram directly from a web browser in a quick and cost-effective manner. Price: Free for a limited time.
Animoto. Animoto is a platform for creating videos and slideshows with three storytelling products. The marketing video builder is a drag-and-drop tool, designed to perform well on social media. The slideshow builder provides roughly 100 templates to turn photos and video clips into a professional slideshow video. Animoto also has a mobile app to create slideshow videos on the go. Price: Professional plan is $22 per month.